Little Tikes will work with the Sea Turtle Conservancy to shine light on imminent threats to sea turtles including climate change, marine pollution, marine debris, oil spills, and artificial beach lighting. Little Tikes will sponsor a turtle in the yearly "Tour de Turtles" race and will donate a portion of the proceeds from co-branded turtle merchandise to the Sea Turtle Conservancy .
"Little Tikes makes products that are safe and durable for kids, and we believe in making this a safe planet for sea turtles as well," said Rosanne Kubitsy, Senior Director of Marketing, Little Tikes. "We want to make sure that turtles grow to their adulthood age of 33 years -- so celebrating our product's 33rd anniversary gives parents the opportunity to educate their kids about sea turtles in a fun way!"